Fair  October 14, 2024  Paul Laster

The 10 Best Booths at Frieze London and Frieze Masters 2024

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Author: abby
Photo by Linda Nylind. Courtesy of Frieze and Linda Nylind.

Frieze London 2024. 

Returning to magnificent Regent’s Park in the heart of London, the 2024 editions of Frieze London and Frieze Masters brought together over 270 galleries from 43 countries and attracted 90,000 visitors from over 110 nations worldwide. With a strong presence of major international collectors, institutions, and art enthusiasts, galleries reported major sales throughout the fairs’ five-day run.

“It’s been an extraordinary week, marked by continued sales and a vibrant international presence on every day,” Eva Langret, Director of Frieze London, shared with Art & Object. “The fair has attracted growing interest from a diverse range of collectors, both established and emerging, which is immensely encouraging.”

Nathan Clements-Gillespie, Director of Frieze Masters, added, “Frieze Masters continues to deliver unparalleled opportunities for collectors and curators, cementing its position as a must-attend event in the global art calendar. This year, we witnessed exceptionally strong demand for works spanning all eras, from classical art to 20th century masterpieces, with major sales reported throughout the week. Our exhibitors truly brought their finest works, and were rewarded for it with resounding success.”

Delving into the latest contemporary art at Frieze London and viewing Frieze Masters to survey centuries-old art alongside more recently created works, Art & Object has compiled a curated list of the best booths at the fairs. 

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Photo Sebastiano Pellion di Persano. Courtesy Sean Kelly.
Photo Sebastiano Pellion di Persano. Courtesy Sean Kelly.
1. Sean Kelly, Frieze London

Presenting a selection of works in a variety of media by gallery artists, including a pair of abstracted quartz crystal shoes, titled Shoes for Departure, that Marina Abramović made after her 1988 Great Wall of China walk, and a painting from Laurent Grasso’s Studies into the Past series paying homage to the impressionist Claude Monet in its depiction of London’s Houses of Parliament while referencing his film Soleil Double (Double Sun), Sean Kelly’s booth was the first to catch our eye. 

We were immediately drawn to the pairing of Jose Dávila’s low-tech, cardboard interpretation of Donald Judd’s celebrated stacked metal boxes and Awol Erizku’s stacked basketball hoops with a ball about to enter, referencing both Judd’s Stacks and Jay-Z’s lyrics from Picasso Baby, “Oh, what a feeling, Fuck it, I want a Billion,” which is the appropriated title of Erizku’s witty work.

Image: Installation View. Sean Kelly, Frieze London. 

About the Author

Paul Laster

Paul Laster is a writer, editor, curator, advisor, artist, and lecturer. New York Desk Editor for ArtAsiaPacific, Laster is also a Contributing Editor at Raw Vision and Whitehot Magazine of Contemporary Art and a contributing writer for Art & Object, OculaGalerie, ArtsySculptureTime Out New YorkConceptual Fine Arts, and Two Coats of Paint. Formerly the Founding Editor of Artkrush, he began The Daily Beast’s art section and was Art Editor at Russell Simmons’ OneWorld Magazine. Laster has also been the Curatorial Advisor for Intersect Art & Design and an Adjunct Curator at P.S.1 Contemporary Art Center, now MoMA PS1.